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Jammie Dodgers are a popular British , made from with a or flavoured jam filling. Bought by Burton Biscuit works in 1960,

(2020). 9781473573468, Random House. .
they are currently produced by Burton's Biscuit Company at its factory in . In 2009, Jammie Dodgers were the most popular children's sweet biscuit brand in the United Kingdom, with 40% of the year's sales consumed by adults.


History
Jammie Dodgers were first manufactured at the Biscuit Works of the Co-operative Society. Production later moved to the Burton's biscuit factory. The brand is named after the character Roger the Dodger from comics.

Jammie Dodgers are a type of linzer biscuit, which is a biscuit-size version of a , and they are often associated with the season in other parts of the world. One commercial example is 's seasonally available linzer raspberry cookie in the United States. In New Zealand, linzer cookies are called Shrewsbury biscuits, or just "Shrewsburies"; one example is the Cookie Bear Shrewsbury biscuit from Griffin's Foods. The term Shrewsbury biscuit refers to a different product elsewhere, however. Linzer cookies are also sold as raspberry shortbread cookies.


Advertising
The 2011 re-launch TV campaign received the "Best Biscuit Advert of 2011" award from The Grocer magazine. Burton's launched a new advert for Choccie Dodgers in April 2012, during Britain's Got Talent, as part of a £4.5 million campaign.


Similar biscuits
In New Zealand, Griffin's sell "Shrewsbury" biscuits ("Shrewsburies") that are similar to Jammie Dodgers, with a hole (alternating round, heart shaped and sometimes other shapes) in the top layer, and are strawberry or raspberry flavoured.

In Australia, Arnott's sell 'Raspberry Shortcake' biscuits similar to Jammie Dodgers, with a hole and sugar on the top layer.

In Newfoundland, produces apple jam-filled sponge cookies () and raspberry jelly-filled sponge cookies (Tea-Vees) with a hole in the top layer.

In India, Britannia Industries produces Jim Jam biscuits with jam and vanilla filling sandwiched by soft biscuits with a hole in the top layer.

McVitie's, a competing British brand, produces circular jam-and-cream biscuits under their Tasties sub-brand. "McVitie's launches Tasties biscuits". The Grocer.

In South Africa, Bakers produces Strawberry Whirls, a cream-filled shortcake sandwich biscuit; the hole in the upper biscuit is filled with a strawberry jam topping. Bakers also produces Jolly Jammers which are of a similar construction but feature a variety of faces with jam (or chocolate) eyes and a cream-filled mouth.


In popular culture
Jammie Dodgers featured several times in during the era.

Rita's boat in the 2006 animated film was named the Jammy Dodger.


See also
  • – a similar biscuit
  • – another similar biscuit
  • List of shortbread biscuits and cookies


External links

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